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Attention shoppers. Order today online, and we’ll get your package delivered before Christmas using standard shipping.
As reported in the Dec. 18th New York Times, thanks to the growth in e-commerce, shippers and online retailers are getting more efficient in their handling and delivery of holiday packages, so much so that they are now able to offer those holiday-shopping procrastinators extra days to order online and still receive standard shipping rates.
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Over half of Chief Marketing Officers (CMOs) agree large, traditional agencies “are ill-suited to meet online marketing needs” in a survey sponsored by Sapient. These same advertisers felt traditional firms “have difficulty thinking beyond traditional print and TV media models.”
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The 2007 Marketing Priorities and Plans survey conducted by B2B Magazine reveals a couple of important trends. Here is what B2B marketing managers listed as their primary goal in 2007:
New customer acquisition (62.3%)
Brand awareness (19.5%)
Customer retention (11.0%)
Other goals (7.3%)
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Marketers often look at demographics (age, income, education, etc.) to better understand audience characteristics and to plan marketing strategies. A recent story in Forbes about the average American in 1967 and the average American today has some interesting statistics that illustrate how much things have changed in almost 40 years.
U.S. Population 1967: 200,000,000
U.S. Population 2006: 300,000,000
Median Household Income 2006: $46,325 (up 32% from 1967 when adjusted for inflation).
Average Household Net Worth: $465,970 (up 83% from 1967 when adjusted for inflation).
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It’s 2007 marketing planning time for a lot of companies right now. A great way to look at igniting success for you or your company and having fun in the process is Michael Stanier’s Eight Irresistible Principles of Fun.
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