Marketing
by
B2B Magazine has listed ten important trends for business-to-business marketers in 2007. While this list is similar to other 2007 marketing predictions we’ve mentioned here recently, the B2B story makes it clear that marketing is becoming increasingly dependent on new media creativity and sophisticated data-driven insight to succeed. Here’s the list:
1. The rising influence of CMOs. Marketing’s importance is on the rise and B2B Magazine reports a new third generation of CMOs will arise with “much higher levels of accountability and influence.”
2. Web 2.0 will continue to explode. The opportunity here for B2B marketers will be “to connect with customers and build loyal communities of users.”
Read More
by
There are plenty of viewpoints about where marketing is headed in the near future, but most of these perspectives are from pundits who represent the “selling” side of marketing. That is why it is great to see these 10 marketing prognostications from Bob Liodice representing the client “buying” side of the business. Liodice is CEO of the Association of National Advertisers (ANA), a large group that influences a great deal of the collective spending, thought and clout for advertising and marketing in any given year.
Read More
by
It’s dangerous territory out there in online search land. In a “tech toys” category, type in “ipod nano,” “mp3 music downloads” and “winmx,” and nearly a quarter of the search results could lead you to a site with unsavory practices—so says a study from McAfee SiteAdvisor .
Read More
by
Attention shoppers. Order today online, and we’ll get your package delivered before Christmas using standard shipping.
As reported in the Dec. 18th New York Times, thanks to the growth in e-commerce, shippers and online retailers are getting more efficient in their handling and delivery of holiday packages, so much so that they are now able to offer those holiday-shopping procrastinators extra days to order online and still receive standard shipping rates.
Read More
by
Over half of Chief Marketing Officers (CMOs) agree large, traditional agencies “are ill-suited to meet online marketing needs” in a survey sponsored by Sapient. These same advertisers felt traditional firms “have difficulty thinking beyond traditional print and TV media models.”
Read More
Page 36 of 42 pages « First < 34 35 36 37 38 > Last »
