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A comScore Networks report shows robust online retail sales growth for the third quarter. All online retail was up 23 percent, but consumer electronics showed 42 percent growth over the same period a year ago. Apparel rose 32 percent, and the Sports & Fitness category was up 29 percent.
Gee, wouldn’t it make more sense to focus on creating technology that is easier and more intuitive to use. A two-week course on using your TV? No wonder RadioShack has problems.
It’s budgeting time in corporate America, and given the flow of money into the digital marketing space, marketing managers are dealing with a new set of strategic questions about online’s role in the marketing mix. ClickZ columnist Mark Kingdon offers up key questions for marketing executives to consider when mapping out 2007 budgets.
Halloween apparently has ‘jumped the pond’ and is gaining in popularity in the UK, evidenced by spikes in internet searches for key Halloween terms such as “pirate costume” in both the US and UK. So what? Hitwise blogger Heather Hopkins says that retailers can learn important lessons by understanding the way in which consumers search.
A new BIGresearch study reveals important market segments and the type of media plans that can produce the highest ROI to those segments. Of special interest in the study was a large group of online consumers labeled “Independents.” Independents have relatively low media consumption habits, but they are the biggest class of online shoppers.
Based on the study, consumer categories that benefit the most by devoting more of their budget to online marketing include products and services focused on clothing, travel or medical. These Independents do a substantial amount of comparative shopping/research online before they buy.