The five things to know about Web analytics
byClickZ Expert Shane Atchison provides a virtual Cliffs Notes version of Web analytics for busy Chief Marketing Officers by highlighting five things they need to know:
Online. Offline. Bottom Line.™
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Electronics, Apparel, and Sporting Goods See Big Online Sales Gains
byA comScore Networks report shows robust online retail sales growth for the third quarter. All online retail was up 23 percent, but consumer electronics showed 42 percent growth over the same period a year ago. Apparel rose 32 percent, and the Sports & Fitness category was up 29 percent.
Something’s Wrong Here
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Gee, wouldn’t it make more sense to focus on creating technology that is easier and more intuitive to use. A two-week course on using your TV? No wonder RadioShack has problems.
Plan before you make the budget leap
byIt’s budgeting time in corporate America, and given the flow of money into the digital marketing space, marketing managers are dealing with a new set of strategic questions about online’s role in the marketing mix. ClickZ columnist Mark Kingdon offers up key questions for marketing executives to consider when mapping out 2007 budgets.
Hidden treats found in Halloween searches
byHalloween apparently has ‘jumped the pond’ and is gaining in popularity in the UK, evidenced by spikes in internet searches for key Halloween terms such as “pirate costume” in both the US and UK. So what? Hitwise blogger Heather Hopkins says that retailers can learn important lessons by understanding the way in which consumers search.
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