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Do a Google search on “online furniture sales” and you’ll get more than 15,800,000 results. Better add one more big player to that. As reported by Minnesota Public Radio, Minneapolis-based Target is in the furniture game in a big way, offering more than 5,000 pieces of furniture for sale—online.
A new Omniture white paper (free registration required) summarizes five important steps to success for B2B marketers:
1. Better Lead Generation
2. Nurturing Prospects and Customers
3. Retaining Customers With Better Customer Support
4. Tracking and Measuring Success
5. Measuring Five B2B Key Performance Indicators (KPIs)
1) Leads Generated
2) Lead Conversion Ratio
3) Cost per Lead
4) Web Inquiries
5) Web Inquiry Failure Rate
ClickZ Expert Shane Atchison provides a virtual Cliffs Notes version of Web analytics for busy Chief Marketing Officers by highlighting five things they need to know:
A comScore Networks report shows robust online retail sales growth for the third quarter. All online retail was up 23 percent, but consumer electronics showed 42 percent growth over the same period a year ago. Apparel rose 32 percent, and the Sports & Fitness category was up 29 percent.
Gee, wouldn’t it make more sense to focus on creating technology that is easier and more intuitive to use. A two-week course on using your TV? No wonder RadioShack has problems.