With the closing of another year just around the corner, many companies are turning their attention to analyzing their performance in 2008. For most companies this goes well beyond financial analysis to measuring customer satisfaction. I’m a strong believer that customer satisfaction needs to be measured on an ongoing basis to be useful, but some companies still rely on conducting just one annual survey to capture their customers’ feedback. The most common means for gathering customer feedback is still surveys. Whether you conduct an annual survey or solicit customer feedback throughout the course of the year, there are some important things to consider before conducting your survey. I’ve listed a few of them here:
SD West 2009, one of the country’s premier platform independent software development conferences, is once again offering a track that is near and dear to my heart. The Testing & Quality track presents the latest information and best practices on testing, process improvement and quality, along with leading-edge thinking as to how software should be built. And rumor has it that there is a GREAT session called Code Coverage Revealed: Getting Effective Coverage Analysis from Software Unit Testing…
Many businesses use videos to help market a product or service, and while a lot of them execute the use of video well, there are some that are still learning.
A video on a website can provide an awesome opportunity to reach your captive audience in a significant way. Once the viewer has navigated their way to your site, the stage is set for you to show them what your company is about.
The process for selecting a video varies greatly from one business to another. Some choose to shoot and edit a video themselves, while others hire a professional company to do the work.
