More on Movie & TV Biz From Doc

The movie and TV business is changing. Doc Searls adds some great additional thoughts to what I was blogging about here, here, and here.

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Apple Continues to Dominate Digital Content Delivery

There was a period of a few weeks that I was eagerly posting any new announcements Apple made regarding the addition of television shows to the iTunes store. Now that CBS has quickly ditched its relationship with Google Video and is talking with Apple it seems Apple’s blitzkrieg into video delivery is nearly over and they’ve already won. Showtime added three of its shows this week which makes them the first pay network to do so. Now if Apple could get HBO’s award-winning collection of shows I think you could say game over without any argument.

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Notebook TV

TV’s keep getting bigger...huge in some cases. Then, Apple comes along and offers the small option...enabling people to access a growing list of TV content on a video iPod. What’s missing here is the middle market: notebook TV. Of course, you can already play DVD movies on many notebook computers, but I’m talking about downloadable or streaming current television shows that go straight to your notebook computer.

Notebook computers are popular for a good reason. They can hold a lot of content. They’re portable, amazingly versatile and the screen size is an acceptable size for viewing comfortably. It can’t be long before notebook TV will be another popular option for what today is mostly only available on the stationary TVs anchored to the floor or wall in Amercian family rooms. 

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Super Growth Spurt

Blogs

There is a new report that has just been released. Technorati, the blog search engine, now keeps tab on over 27 million blogs. There are 60 times as many blogs as there were three years ago. At the present rate of growth, they will double every 5.5 months.

Most of these blogs are not written by professional writers or journalists. Only a few of these will gather a large audience. But, when there are 75,000 new blogs added each and every day (about one per second), they will have an effect on how and where people spend their time online. It is now estimated 25 percent of the Web content output daily is consumer-generated media (CGM) with blogs playing a major role. This is long past a fad and well into a major trend reshaping our information society.

iTunes

Apple’s online iTunes store growth has soared 241 percent in the last year. It had over 20 million unique visitors in December.

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Budweiser To Use Super Bowl Ads To Launch Its Own Network

In a story here Wednesday, I discussed the contrasting Super Bowl advertising of big-money Budweiser and the guerilla marketing tactics of GoDaddy. Now it turns out, Budweiser knows how to use guerilla advertising methods, also. Budweiser, the biggest advertiser in the biggest event on television, is going to use its Super Bowl presence to launch its own direct-to-the-consumer broadband network via the Web (story here). The network will feature a variety of programming and entertainment options.

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