Media
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The Internet should present a variety of opinions… unless those opinions make you look bad or your opponents look good.
That’s been the approach of some in Congress who have recently been caught editing Wikipedia listings with a heavy hand.
Last week, the Lowell (Mass.) Sun reported that Rep. Marty Meehan’s (D-Mass.) staff admitted altering his listing to remove unflattering information, including a broken term-limit promise and his accumulation of $4.8 million in campaign funding, a figure far beyond that of any other House member.
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Online retail sales in the Christmas season beat even the most optimistic expectations (see story ). January figures now indicate 2006 is continuing at the same rapid pace. Based on figures from comScore, online non-travel retail sales were up 33 percent over 2005 revenues in the same period. Some of the fastest growing retail categories included:
- Event tickets...up 50 percent over 2005
- Consumer electronics...up 43 percent
- Sports and Fitness...up 41 percent
- Apparel and Accessories...up 38%
This hypergrowth may appear difficult for some economists and prognosticators to comprehend, but it seems almost expected when you see the fundamental shifts taking place in people’s media of choice. A on a just-released Jupiter Research study reveals time spent online is now equal to the time spent watching TV among Internet users.
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It’s that time again as the big game rolls around. SuperBowl XL will soon be bringing people together for football, parties, and for the advertising. 
If previous Super Bowls are any indication, this is as close to a mass media event as you can get on television. According to a Harris poll, about two out of three adult Americans will watch the game. That fact is what draws advertisers to the Super Bowl. The Harris Poll also shows that the advertising is a vital part of the event. Of people watching, 92 percent say they like the ads and, for many, it is a primary reason they watch the game.
Here are some notable advertisers in Super Bowl XL:
• Budweiser has purchased five minutes of airtime worth about $25 million. They are also very serious about winning the post Super Bowl advertising polls.
• GoDaddy will be back (or maybe not) with their controversial Super Bowl TV ads and their Web only versions of the same. GoDaddy recently had its 10th submission for an ad rejected by ABC.
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With the ‘broadcast flag’ and ‘audio flag’ rearing their ugly heads again comes the news that 82-year old Senator Stevens (Alaska) - chairman of the Committee on Commerce, Science and Transportation - asked if the legislation would stifle his abliity to put songs from the radio on the iPod his daughter had recently given him. A site has been created to help buy more Senators iPods. It seems that these once before clueless lawmakers have an iPod to use, they see how inherently wrong the broadcast flag and any similar pending legislation is.
Along with buying the Senators iPods, they should throw in some Tivos too.
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Rocketboom, the darlings of the videoblog explosion, are auctioning a week’s worth of advertising on eBay (currently $5001.00). The interesting part is that Rocketboom will have complete control over the creation of the ads, the purchaser must give up all rights and accept the ads Rocketboom produces. I don’t think too many advertisers will worry about that because they know Rocketboom is a well put together three minutes and can trust them. Seeing as the price is already at five grand, I don’t think I’m going too far out on a limb with that statement.
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