Media
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What if new movies were released to theaters, home television sets and DVDs all at once. That scenario might not be far off, based on a New York Times story. The article discusses an initiative by IFC Entertainment to simultaneously release 24 films to theaters and cable pay-per-view TV at the same time. Granted, these releases will be to independent theaters, but I think it signals the beginning of some big changes in the movie industry as a whole.
In a related post here two weeks ago, I cited an AP-AOL poll that revealed 73 percent of adults would prefer to watch movies in their homes. The Internet and entertainment industry has time after time witnessed the fact that digital content wants to lose its dependence on the middleman.
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Why does this not surprise me: Google is now in the radio business. It made news all over the place yesterday. If, as so often is said, content is king, then Google is not only king...it is quickly rising to the rank of emperor. Google gives access to a world of content and now they are starting to control the content channels, too. Maybe they’ll call it Roogle or Radioo.
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The increase in broadband penetration to U.S. homes, combined with the rapidly increasing demand for interactive marketing services, has created huge growth potential for online video advertising. According to an eMarketer report, online video advertising will grow nearly 300 percent from 2005 to 2007. The report also shows by 2009 online video advertising will grow nearly 700 percent over 2005!
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The fractionalization of former mass media empires continues as evidenced by what is happening in the radio industry. It is no longer just the local antenna-based signal broadcasters who are in the game. Internet radio is a fast-growing way for consumers to listen to what they want and not have their choices limited by radio signal coverage patterns. According to Arbitron, the online broadcast audience in the U.S. had already reached 51 million people by January of 2004.
Satellite radio also has some big momentum and there is a war on for new listeners between XM and Sirius. That satellite radio war will probably heat up even more with radio publicity king, Howard Stern, moving his show to Sirius on January 9. It is predicted there will be 35.6 million satellite radio listeners by 2010.
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OK...we are going to have high definition television, the question, as always, is when. According to a story in the New York Times, the House of Representatives has mandated February 17, 2009, as the date that broadcasters must give up their old analog licenses and start broadcasting a high definition signal. Of course, the Senate still has to approve the measure, so it is not written in stone yet.
Be warned. There have been many past deadlines that were extended, and extended again. This story discusses what, I think, was the first May 2002 deadline for the HDTV switchover. At the rate the transition is moving, the first HDTVs I bought will have worn out by the time I am actually able to use them for viewing any extensive HDTV programming.
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