Media
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Online retail sales will double in the next five years according to a new report by Forrester Research. The full story is here on CNET. There have been a number of recent reports and articles that have highlighted the tremendous growth of e-business in the B2B sector, but this study focuses specifically on the online retail sector.
The annual average growth rate for online retail sales is expected to be 14 percent per year with total online sales reaching nearly $330 billion by 2010. Some sectors will see even faster growth including: health and beauty products, small appliances and travel.
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Most people are familiar with the ubiquity of computers in the work and home environment as tools for productivity or as rich information appliances. However, a recent BURST! study that surveyed 13,000 people, 14 years of age and older, demonstrated the computer’s growing role as a key entertainment appliance also. According to the press release from BURST!, “Entertainment that used to be accessed on separate appliances is increasingly being played on the computer.” Here are some numbers from the study in the younger demographic groups (under 24 years of age):
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What would all marketers like to have? For one thing, they would like to have their customers’ or prospects’ undivided attention. However, that seems to be a tall order these days. According to a new Simultaneous Media Usage Study, highlighted by the Center for Media Research, getting someone’s undivided attention is difficult.
The study, conducted by BIGresearch, polled over 12,000 random respondents that were representative of the Census 2000 population. It clearly shows that most people multitask when “consuming” media. In fact, 70 percent of 25-34 year olds say they simultaneously access one or more media on a regular or occasional basis. The 55+ age group multitasks the least, but even 60 percent of that group says they simultaneously use two or more media on a regular or occasional basis.
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Michael Kinsley’s experiment using a wiki for the LA Times editorial is over, at least for now. When I first heard of the idea my initial thought was that it wasn’t a very good one. A brave experiment in publishing, definitely. But a wiki seems the polar opposite to an editorial page. Wouldn’t adding a simple comments section or a discussion board work much better? I get the feeling that Kinsley wanted to create some buzz for his paper and latched onto a hot buzzword, mixed it into the editorials and hoped for the best. Others have suggested that the experiment was a success due to the attention it has attracted. It will be interesting to see how this all pans out and how long they’re willing to keep trying.
The Long Tail, a wonderful blog I found over the weekend, has two good entries on the subject.
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