Media
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A recent comScore press release announced U.S. Internet users watched more than 10 billion online videos in December of 2007. The release said the average online video viewer watched a total of 72 videos in the month. Online video viewing grew a total of 34 percent in 2007.
As usual, Google shines when you break down the online video viewing share. Google sites (which includes YouTube) captured almost a third of the viewing with a 32.6 percent share. Their next closest rivals were Fox Interactive Media at 3.5 percent, and Yahoo at 3.4 percent.
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According to a new study by the Association of National Advertisers (ANA) and Forrester Research, almost two-thirds of marketers (62 percent) feel television has diminished in effectiveness over the last two years. They point to increasing DVR use and the growing utilization of the Web as distractions that are taking some of the luster out of television advertising. This information comes on the heels of another new IDC study that indicates people with an Internet connection are now spending twice as much time with the Internet as they do with TV. In addition, the IDC study points out Web use outpaces magazine/newspaper use by 8 to 1.
Other major findings of the ANA/Forrester study include:
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One year from today all television broadcasting is mandated to be digital. According to Nielsen Media Research figures, there are still over 13 million U.S. households that are unprepared to receive these digital signals.
Eric Rossi, a senior manager at Nielsen explains, “The change to all-digital broadcasting is the most significant change in the history of television, because unlike other advances such as color, older television sets will no longer be able to receive television signals without a converter.”
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That's no typo. GNN is the Google News Network, and although they don't call themselves that, it is certainly part of what they are. From a news perspective, Google is a network that grew out of a web-based business model. CNN, Fox and other major news networks certainly have major web components to their efforts, but their business model grew out of the television era.
For Super Tuesday coverage, Google's approach to today's events represents that web heritage. YouTube (a Google company) is offering a unique perspective to Super Tuesday coverage with an interesting mashup. It's an interactive map, and as they explain it:
Upload your political opinions, analysis, interviews, or campaign trail footage to YouTube and submit it here. Then zoom in on the map to watch Super Tuesday political videos from voters, candidates, and news outlets in your state.
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The National Football League is known for its extreme restrictions on press access and video footage, but its Super Bowl media approach seems encouraging for online news organizations.
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