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Many big marketers are taking it slow in their choice to utilize mobile marketing. They often cite the fact that usage of advanced mobile phone features—Web, texting, videos, etc.—is happening in a significant way only among younger consumers. Based on a new study from InsightExpress that assumption is wrong.
American Banker reported this week that after a six month test, ING Direct has launched (albeit “softly”) its Orange Mobile service, another hot offering from the online/direct-banking giant.
Amidst today’s iPhone launch hype and hoopla, there’s also less publicized but telling news of the impact cell phones are having (and will have) on landlines (hard-wired phones) and phone directories. It’s a sign of the times, reflecting a mobile society and technological advances.
CNET editor Andrew Lim reviews mobile phones for a living. In fact, CNET says he was born with “built in Bluetooth and spends more time reading and writing about mobile phones than is medically advised.” Perhaps that is why Andrew took part in an 8-Step Technology Detox. Find out what happened to Andrew as he tried to live without his favorite gadgets. 
OK, so I’m already an Apple enthusiast, but these new iPhone ads have to make an impact even on the most diehard BlackBerry fans.
iPhone ad #1
iPhone ad #2
iPhone ad #3