Mobile
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Twitter proclaims itself as a way to keep in touch with your friends no matter where you are or what you’re doing. As long as you have a cell phone that is. Otherwise, you’ll only be keeping in touch when you’re near a computer. At first I thought Twitter was just another take on instant messaging. As is often the case, I was wrong, Twitter is more like short, rapid-burst blog posting which can either be public or private depending on how you configure your account.
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A commercial from AT&T touts how you can watch the same program simultaneously on TV, PC and cell phone. Add podcasts to the equation and you can see why the people at Nielsen Media Research have their work cut out for them. It’s one thing to measure the network TV viewing habits of some 40,000 homes where the TVs are wired to report back to Nielsen. It’s an entirely different story when you try to measure what people watch on handheld devices or from people’s computers streaming network TV shows. Read more about how Nielsen is changing with the times.
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I’m not an industry pundit and, for the most part, I really don’t follow the mobile market at all. I don’t like to use my cell phone as a phone let alone play games, listen to Coldplay, download ringtones, take photos, text message my buddies, watch the latest episode of The Amazing Race, check my stocks, manage my calendar, keep a to-do list or check on the score of the Twins game. And apparently the people that were using (or not using) ESPN Mobile and the fancy black ESPN phone don’t either.
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