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Reports this week illustrate the yin and yang of the exploding arena of mobile payments: one study suggests that mobile payments will grow to $22 billion by 2011, thanks to technology which will turn your mobile device into a virtual ATM in your pocket; yet other reports cite significant security issues as banks scurry to protect data and dollars as more customers use mobile devices to make payments.
At least once a year, its helpful to look at Mary Meeker’s excellent PowerPoint presentation on Technology and Internet Trends. Meeker is a managing director at Morgan Stanley and a leader of the investment bank’s global technology research team. The link above is her slide deck from the Future of Media conference presented last month in New York.
Meeker’s in-depth analysis is viewed from a global perspective, and it provides a great deal of insight into where technology and the Internet are headed. The presentation is filled with salient facts for business executives and marketing professionals, but a few I found particularly illuminating included:
The mobile banking arena is heating up, and, just in time for the holidays, so too is the marketing push from banks to get people to use the service. American Banker (registration required) reported that Wachovia and SunTrust have launched new services, and AT&T Corp. will unveil today new handsets with preloaded mobile banking software.
“Getting away from it all” soon could become more difficult, thanks to an announcement by Alaska Airlines this week to test in-flight broadband service.
Many big marketers are taking it slow in their choice to utilize mobile marketing. They often cite the fact that usage of advanced mobile phone features—Web, texting, videos, etc.—is happening in a significant way only among younger consumers. Based on a new study from InsightExpress that assumption is wrong.