Score Another One for Steve Jobs

Don’t you just hate it when someone is always right. Continuing what appears to be a long line of good decisions, Jobs decided to move forward with the Video iPod a couple of months ago.

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Piper Analyst Predicts 27% Annual Compound Growth Rate For Online To 2010

A new review of the online sector by Piper Jaffray Senior Research Analyst Safa Rashtchy predicts that internet advertising will grow at an annual rate of 27 percent through through 2010. And, according to the story in Adweek Magazine, Rashtchy says these estimates could prove conservative. To put this in perspective, using the finance rule of 72, it means the amount spent on internet advertising will double every 2 years, 8 months!

What is interesting about these figures is that they are coming from the “money” sector (brokerage firm) rather than other similar projections that have been originating from marketing and online industries. Estimates predicting this kind of growth are sure to heat up even more investment interest in this sector. However, unlike the dotcom bubble, that was based on wild speculation, the growing investment interest in the online arena today is based on real growth and tangible economic evidence.

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Online Marketing Rapidly Moving To The Head Of the B2B Class

A new American Business Media study reveals that B2B marketers no longer think of online marketing as a niche. For many it has become one of the largest components of their marketing mix.

By 2008, according to the study, online marketing will be the second highest utilized marketing tactic surpassing even direct mail. The only marketing tactic that will still exceed online marketing by a slim margin will be in-person events.

The study also shows that, as of 2005, the spending on a B2B company’s Web site combined with online marketing is already the biggest category in the marketing budget. In fact, spending on a company’s Web site combined with online marketing currently outpaces the money spent in trade magazines by a ratio of 3 to 1.

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Podcasting Will Grow Exponentially

The message is clear according to a BridgeRatings survey. Podcasting is not a short-term trend; it is a rapidly growing new long-term medium. The survey was based on the responses of 4400 radio listeners in ten major markets.

Podcasting’s growth and more information on the survey are detailed in this story in eMarketer. According to the BridgeRatings survey, by 2010 there will be 62.8 million podcast listeners in the U.S. And, this survey doesn’t count video podcast viewers!

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Amazon Adds Wikis to Product Pages?

In what I’m assuming is a limited beta launch, I stumbled across a very simple wiki embedded in the product pages on Amazon tonight. It is a great idea and I’m very curious how it will turn out, the LA TImes short-lived wiki experiment was a complete disaster (have to give them credit for trying though!). I’d say if anybody can take a wiki mainstream, Wikipedia has probably come the closest so far, Amazon would be one that I’d be willing to put money on.

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