One Way Inc. 500 Companies Become Fortune 500 Companies

According to a new study by the University of Massachusetts-Dartmouth’s Center for Marketing Research, the fastest growing private companies in the U.S. are utilizing new online social marketing tools at twice the rate of Fortune 500 companies. Nora Banim Barnes, who is the director at the research center commented, “[The results] indicate that corporate familiarity and usage of social media is racing far ahead of what many have predicted.”

The survey sought to gauge the level of usage for blogs, podcasts, online videos, message boards, social networking and wikis. Of the surveyed companies, over two-thirds of the respondents indicated that online social marketing was very important or somewhat important to their rapid growth.

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Measuring TV viewership in an unplugged world

A commercial from AT&T touts how you can watch the same program simultaneously on TV, PC and cell phone.  Add podcasts to the equation and you can see why the people at Nielsen Media Research have their work cut out for them.  It’s one thing to measure the network TV viewing habits of some 40,000 homes where the TVs are wired to report back to Nielsen. It’s an entirely different story when you try to measure what people watch on handheld devices or from people’s computers streaming network TV shows. Read more about how Nielsen is changing with the times. 

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