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It is not often you have the chance to coin a phrase, especially by accident. Yet occasionally a person is faced with a situation in which they are talking about an event or relationship that has no good descriptive name, and are forced to make up their own. This was the case when I was trying to explain to my peers the relationship that existed between Software Reliability and Software Maintainability. And thus Developmental Integrity was born…
As reported by AP and Business Week Online , Wal-Mart will today start selling car receivers for digital radio, also known as HD Radio (which is free, and should not be confused with subscription-based satellite radio).
Fueled by huge growth in consumer broadband connections, as well as the rise of hot new online video destinations like YouTube, a new eMarketer report projects online video advertising will grow 89 percent next year. While online video ads still represent only a small fraction of all Web marketing, this format will become a major category at these projected growth rates.
A commercial from AT&T touts how you can watch the same program simultaneously on TV, PC and cell phone. Add podcasts to the equation and you can see why the people at Nielsen Media Research have their work cut out for them. It’s one thing to measure the network TV viewing habits of some 40,000 homes where the TVs are wired to report back to Nielsen. It’s an entirely different story when you try to measure what people watch on handheld devices or from people’s computers streaming network TV shows. Read more about how Nielsen is changing with the times.