ROI
Posts on the topic of ROI
by
It’s apparent what companies are expecting from their marketing efforts when you look at the attributes/experience top headhunters are seeking to fill Chief Marketing Officer (CMO) positions.
I saw this article in Marketing Sherpa recently and it quickly made its way into many other marketing blogs and relevant Web sites (118 links at the last check). A quick diffusion rate like this usually indicates a great deal of interest in the content. To summarize the article, here’s what CMO headhunters want in a candidate:
Read More
by
Pay Per Call is one of those things that just seems ready to burst on the online marketing scene in a major way.
What I found really interesting in a recent Pay Per Call report summary from the Kelsey Group, was the author’s comment, “[Pay per] calls potentially also help ‘close the loop’ between online shopping and offline buying — the dominant transaction model into the foreseeable future.” We all know that people often shop and research online, but still buy locally. Pay Per Call is a way to convert a company’s national online marketing presence into directly trackable local Cost Per Lead actions. It is a way of harnessing the power of the Web and the power of the local Yellow Pages.
Read More
by
Sometimes it takes an outside resource to make you realize you’re heading in the right direction. We’ve been laser-focused for the last year on Web-centric marketing systems, ROI and interactive advertising. Then along comes this article that essentially says, “Hey, you guys are aboard a big locomotive and on the right track.”
According to an article in this month’s B-to-B Magazine, marketing ROI, electronic communications and online advertising are some of the dominant marketing trends. It’s a great read.
The article states that all departments in most successful B-to-B businesses are being asked to justify their budgets. Marketing is no exception. The story quotes Taddy Hall, chief strategy officer for the Advertising Research Foundation, “A driving force of accountability is the fact that measurement and the ability to calculate returns have improved dramatically with the Internet and real-time response measurement capabilities.”
Read More
by
Quick: can you define blogs and RSS? If you bumped into your CEO in the elevator and he or she asked pointedly, “So tell me all you know about RSS and these blog things,” could you fire off your best virtual elevator speech faster than the express car racing to the top floor of your office building?
Don’t feel bad if you don’t know what they are, because a lot of us in marketing don’t know either.
Read More
Page 9 of 9 pages « First < 7 8 9
