Web Content and SEO: Where to Begin – and What to Do Next

For an organization looking to boost its search engine rankings, small content upgrades often generate significant improvements – and deeper analysis can make an even bigger impact.

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Presidential Candidate Sites Lack Search Engine Optimization Basics

As presidential candidates strengthen their online presence, it seems obvious their sites would be highly-optimized for search engines, filled with relevant content and primed for online marketing. According to Search Engine Watch, however, most candidate sites deserve failing marks for search engine optimization. 

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SEO Can Have Million-Dollar Consequences

Search Engine Optimization (SEO) is an area where many mid- to large-size companies can literally be leaving millions on the table.  SEO is often referred to as organic search. It refers to the unpaid, algorithmic process used by search engine companies to assess your website and determine where your company will show up in the “natural” rankings when a customer, consumer or prospect enters a relevant search term. SEO also refers to the methodologies used to measure, improve and integrate those rankings into a viable marketing system.

This natural search ranking can have a profound effect on a company’s volume of business. There are over 6 billion searches per month on major search engines. These search engines have become a primary way for many people to find and compare high-involvement products and services.  As a result of this search process, they often either buy online or determine where they will make a purchase through the best brick-and-mortar location in their area. According to ROI Research, online search affects 49 percent of major online purchases and 42 percent of major offline retail purchases.

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Conquering Video Search: The Race is On

It’s easy to build a case that video will continue to transform the online world, but a significant obstacle remains: an effective, comprehensive video search engine. Today’s Washington Post details the various efforts to champion this rich but technically-challenging opportunity.

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Cranky.com Targets Older Searchers

A Pew Internet & American Life memo from last year predicted a “Silver Tsunami” in the next decade as aging Baby Boomers create a new wave of older Internet users. Cranky.com, which launched last week, aims to become their primary search tool.

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