PPC, SEO and Pay-Per-Call Are All Increasing In Effectiveness and Usage

ClickZ reports about a new study by Marketing Sherpa that is truly impressive. Pay-Per-Click (PPC), Search Engine Optimization (SEO) and Pay-Per-Call are showing dramatic rises in usage and effectiveness. This was a large study with 3,271 marketers responding.

As the study indicated, SEO spending increased 177 percent over the last 12 months. The story reports that among both B2B and B2C marketers, there were impressive gains in effectiveness for SEO, PPC and Pay-Per Call campaigns. Pay-Per-Call had the largest 12-month gain with 43 percent of marketers rating their campaigns as “very effective.”

Other items of note:

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