SEO
Search Engine Optimization postings.
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According to theproguy, the most expensive Google AdWord is ‘school loan consolidation,’ followed closely by ‘college loan consolidation.’ In fact, as of yesterday, a good chunk of the top-50 Google AdWords are related to the consolidation of loans of one type or another. Not really too much of a surprise as I’m sure the loan consolidation market is not only very competitive, but very lucrative. They can likely afford to pay close to $70 for qualified leads, it isn’t like they’re selling donuts.
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Jakob Nielson’s latest Alertbox is a good reminder that, despite our most valiant efforts to name and position products, you must speak the language of users to achieve online success.
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Crazy Egg has been hovering just below the radar for a few months now and finally opened to the public earlier this week. Crazy Egg is another in a growing array of online tools meant to help you understand better how people are using your site. They accomplish this by showing you where users are clicking on your page. They aren’t the only site offering this type of feature, Google Analytics has a similar feature, but they do allow more leeway when configuring your tests, as well as a few options for viewing the collected data.
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Several public relations thought leaders have encouraged a broader view of the press release, since consumers increasingly have access to the same information as the media. This trend is continuing, as ClickZ News recently reported on two new services designed to ensure online press releases are discovered, read and acted upon.
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Search Engine Optimization (SEO) is too often given less attention than it deserves in website design. That’s unfortunate because time invested up front on optimizing a site for search engines can have a tremendous payback. That is made abundantly clear in this post from ProBlogger. The story relates how a site that popped up #1 on Google organic rankings for a certain search term was getting approximately 30,000 visits per day. When they dropped to being the #2 ranked site, their visits went from 30,000/day down to 12,000/day—a 60 percent decrease! Just think what a difference that could make in sales.
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