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Stephanie Stradley, from Fanhouse.com reports on an interesting effect of tagging in Web 2.0. Amazon.com had begun pre-selling a book entitled ”19-0: The Historic Championship Season of the Unbeatable Patriots” before the game was even played (Note, Amazon has taken the page down as of 2/6/08, but you can still see the cached page on Google...). Of course, it has been pulled now in the aftermath of the New York Giants improbably victory, but not before Giants fans and other Patriot haters used the tagging function to express their views on the team that came oh-so-close to perfection.
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The bad news for Google is it’s sometimes difficult to keep millionaires motivated to stay. Story here. Even if, according to the article, Google is experiencing a brain drain of sorts, someone in Google’s HR department must still be doing a Herculean job: they’ve gone from 6,790 employees a year ago to over 12,000 employees today.
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News organizations still compete fiercely to get the story first, but a new competition has emerged behind the scenes: the battle for the hottest news-related keywords on search engines. Today’s Wall Street Journal reported on the growing use of pay-per-click advertising by news organizations.
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Most people know Google as a search engine company. As such, it is a gargantuan content finder, aggregator, and routing machine. Some of that content is of their own making or repackaging (Google News and Blog). Some of it is a mashup (Google Maps, Google Earth). But most of the initial success of Google can be attributed to finding and distributing the relevant content of others to an interested, inquiring audience (Google, Google Blog Search, Google Book Search, etc.). However, according to a Wired interview with Eric Schmidt, their CEO, Google is first and foremost an advertising operating system (see more on John Battelle’s post).
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Search Engine Optimization (SEO) is an area where many mid- to large-size companies can literally be leaving millions on the table. SEO is often referred to as organic search. It refers to the unpaid, algorithmic process used by search engine companies to assess your website and determine where your company will show up in the “natural” rankings when a customer, consumer or prospect enters a relevant search term. SEO also refers to the methodologies used to measure, improve and integrate those rankings into a viable marketing system.
This natural search ranking can have a profound effect on a company’s volume of business. There are over 6 billion searches per month on major search engines. These search engines have become a primary way for many people to find and compare high-involvement products and services. As a result of this search process, they often either buy online or determine where they will make a purchase through the best brick-and-mortar location in their area. According to ROI Research, online search affects 49 percent of major online purchases and 42 percent of major offline retail purchases.
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