Search
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We’ve all done it. Searched for our name on Google to see what shows up. If you haven’t, I’m guessing you’re either leaving to do it now or will once you’re done reading this. Naymz offers a service to help your name show up on the first page of results of the major search engines. You have the choice of a free profile or can upgrade for $4.95/month to speed up the process. I’m not sure of the level of service they provide for free profiles, but the paid accounts work by Naymz using paid search to get your name on top.
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Big.com is such a simple, easy and brilliant idea that a lot of people are going to look at it and say, “now why didn’t I think of that?” While I can’t find an ‘About Big’ link on the site, through some digging around, I’ve found that it is an IdeaLab venture. Apparently the team at Snap.com, which by the way is another different and interesting search engine, found that when they experimented with a larger font it had performed really well for people with poor vision and seniors. So they launched Big.com which gets its search results from Ask/Teoma.
Big probably won’t sway many from using Google, Yahoo or MSN but it is definitely a nifty idea. Or maybe it’s only because I like big fonts.
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It hardly seems possible that, until recently, Google was not indexing the New York Times. But as Search Engine Watch reports, the Times is making a serious effort to optimize its site and build traffic. According to Marshall Simmonds, the newspaper’s vice president of enterprise search, the Times had previously relied on the strength of its brand to generate search rankings.
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Late last week, Google released its latest performance figures. Yeah, search is big, but nobody was expecting this big. First quarter profits rose 60 percent to $592 million, and total revenue for the period exceeded $2 billion for the first time in Google’s history. Google has only been around seven years and they are well on their way to annual revenues that could hit $10 billion. Google stock, which had closed at $415/share before the announcement, hit $450 on Friday and closed the day at $437.
This financial milestone comes on the heels of a recent Nielsen/NetRatings report that shows Google is widening the gap between its closest search competitors. According to Nielsen, Google had over 48 percent of all searches in February compared to 22 percent for Yahoo and about 11 percent for MSN.
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Writers and editors love snappy headlines. And why not? Headlines help sell more copies and attract more online readers, and this viewership, online and offline, helps fuel ad revenues.
Lately however, headline writing is changing thanks to a very influential online “audience” that has emerged – a very literal, logical, just-the-facts “left brain” kind of reader, one not likely to understand witty, funny or pun-intended headlines. Just who is the viewer? It’s a ”bot”, a software program which crawls through the Web, “reading” and ranking the online news for search engines. Read how bots are changing the way reporters and editors are displaying content to attract more eyeballs and bolster the bottom line.
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