Search
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It appears 2005 was the year of the turbocharged, high-performance search engine, and this past December’s figures confirm it. A Nielsen/NetRatings report shows there were over 5.1 billion searches in the U.S. this December. This represents a whopping 55 percent increase over the December 2004 numbers.
Google won the lion’s share of the December increases showing a gain of 75 percent! They also had almost 49 percent of all searches in December, with Yahoo second at just over 21 percent of the market. The report also stated there are now 207 million Americans online.
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Search engine giant Google posted another double digit increase in search queries according to Nielsen/NetRatings. The Nielsen survey compared search engine queries from June through October 2005 with the same period last year. Google searches were up 21 percent in that period. The total number of searches in October exceeded 5.1 billion.
The average increase for all major search engines was 15 percent across the same period. Though a small percentage of total search queries, the highest rate of growth came from Ask Jeeves which grew at a rate of 77 percent over last year.
Google was the source of 47.7 percent of all searches, Yahoo second at 21.8 percent, and MSN came in third at 11.3 percent.
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According to Nielsen/Net Ratings, the total number of searches in August on all the major search engines exceeded 5 billion! These monthly figures keep climbing at a torrid pace. Getting a high ranking on popular search engines can translate into a great deal of additional visits to your Web site, and this can ultimately have a big effect on sales.
Another iProspect study also indicates the importance of ranking high in search engine placement. It demonstrates how quickly people drop out of the search process beyond the first few pages. Based on the study results, here are the cumulative totals regarding the average search depth by a person using a major search engine:
- Searcher only viewed the first few entries: 22.6%
- Searcher stopped after the first page: 41.2%
- Searcher stopped after the first two pages: 67.0%
- Searcher stopped after the first three pages: 81.7%
If a company doesn’t show up on the first two pages of a search, only 1/3 of the people who are looking for information will find them via the search engine. Other studies have shown that appearing on the first three search pages of Google alone can increase unique visitors to a company’s Web site 10-fold and result in double the sales!
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Rollyo launched quietly yesterday. It’s a site that allows you to create and share search engines based on your choice of Web sites. If that sounds confusing, don’t worry. I thought the same thing when I was invited to join their beta release a few weeks ago. Until creating my first searchroll, a collection of about 15 web2.0 blogs, I had a very hard time understanding why it would be useful or why I’d even be interested in one someone else put together.
The idea isn’t hard to grasp once you’ve created one yourself. Basically you build a searchroll, with up to 25 sites of your choosing, then let Yahoo Search! handle the hard part. The searchroll returns results based on the sites you’ve included and nothing else. Essentially you’ve created a personalized, trusted search for yourself and to share your expertise with others.
In most cases you have experts, or people passionate about something, that are sharing the sites they visit with you. You can trust that searching Debra Messing’s Style Shop searchroll will give you pretty good results, (unless you’re searching for auto parts I suppose.)
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I just read about a new Google study, conducted with Millward Brown, that clearly demonstrates the importance of search advertising for B2B technology buyers. The full report is expected to be released soon. Below is a brief overview.
Millward Brown polled 900 technology professionals involved in purchasing for their companies. The poll revealed search was used 30 percent more frequently than trade periodicals in the research phase of the buying cycle. Online search was 21 percent more frequently used than the B2B press in the consideration phase and used 62 percent more in the final purchase phase.
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