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Mistakes (perceived or otherwise) can sometimes be worth far more than getting it right. Witness the Google missing letter “l” issue yesterday.
Seth’s take.
Adrants take.
MarketingShift’s take.
The ReveNews take.
Beyond Madison Avenue’s take.
John Battelle’s take.
Google’s take.
Who knows how many more checked it out.
That’s a lot of buzz. The logo would probably have received little notice without the wayward letter.
O.K., so Google lost the copyright case with the Belgian newspapers. The question now being asked at Business Week and The Next Net is who is the real loser. I called that one way back in September: Newspaper Associations: Trying To Swim Against The Tide? That post was picked up by Tailrank, Web 2.0 Television, and via comments by the Press Gazette in the U.K.
This is an easy one: Belgian newspapers lose. Obscurity isn’t a great way to sell brands or newspapers in the Internet Age.
It’s easy to build a case that video will continue to transform the online world, but a significant obstacle remains: an effective, comprehensive video search engine. Today’s Washington Post details the various efforts to champion this rich but technically-challenging opportunity.
A Pew Internet & American Life memo from last year predicted a “Silver Tsunami” in the next decade as aging Baby Boomers create a new wave of older Internet users. Cranky.com, which launched last week, aims to become their primary search tool.
It’s dangerous territory out there in online search land. In a “tech toys” category, type in “ipod nano,” “mp3 music downloads” and “winmx,” and nearly a quarter of the search results could lead you to a site with unsavory practices—so says a study from McAfee SiteAdvisor .