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With the ‘broadcast flag’ and ‘audio flag’ rearing their ugly heads again comes the news that 82-year old Senator Stevens (Alaska) - chairman of the Committee on Commerce, Science and Transportation - asked if the legislation would stifle his abliity to put songs from the radio on the iPod his daughter had recently given him. A site has been created to help buy more Senators iPods. It seems that these once before clueless lawmakers have an iPod to use, they see how inherently wrong the broadcast flag and any similar pending legislation is.
Along with buying the Senators iPods, they should throw in some Tivos too.
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Rocketboom, the darlings of the videoblog explosion, are auctioning a week’s worth of advertising on eBay (currently $5001.00). The interesting part is that Rocketboom will have complete control over the creation of the ads, the purchaser must give up all rights and accept the ads Rocketboom produces. I don’t think too many advertisers will worry about that because they know Rocketboom is a well put together three minutes and can trust them. Seeing as the price is already at five grand, I don’t think I’m going too far out on a limb with that statement.
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A thorough and interesting new report was just released by IBM Consulting Services. Titled The End of Television As We Know It, the report forecasts a major shift in television audiences in the next few years. Television audiences of the past have often been cast as passive “couch potatoes” that absorb television content in their family rooms within the limitations of how and when it is provided. According to the IBM report, the future television audience will split into two main groups. One segment will be today’s more passive group, but the other quickly growing segment will be a younger audience demanding television (video) content anywhere, anytime, and they will be completely indifferent as to how they recieve that content (TVs, Web, iPods, etc.).
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David Pogue’s recent overview of the new Intel-based Macintosh computers provides some valuable insights into the next-generation laptop and desktops models recently unveiled by Apple. Pogue presents a number of useful observations that anyone considering a new computer (Mac or PC) should consider.
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ROI, ROI, ROI…if you happen to work in marketing and by now have not heard “ROI,” you’re probably still dialing up to the Web using a 14k modem on a party-line and are awaiting the 14,500,000 Google search results on “marketing ROI” to load in your browser.
Let’s face it: marketing ROI is hot, and rightly so, as accountability is being driving down throughout companies, and Chief Marketing Officers and their staffs are being held to financial standards on their marketing spends like never before.
Even so, free-wheeling marketing types are being thrust into the uncharted waters of marketing metrics and measures, and I would venture a few guesses as to why marketeers may be giving a chilly reception to ROI, and why they are reluctant to cheerfully adopt it in all they do.
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