Society
by
The Staples ”Easy Button” advertising campaign is one of those rare pieces of communication that works itself into the public vernacular. It reminds me of Wendy’s “Where’s the Beef?” slogan with Clara Peller back in the ‘80s. That line even found its way into the presidential campaign of Walter “Fritz” Mondale.
It’s human nature for people to want the easy button. These days I know plenty of marketing people who would like to have one. There’s all that competition out there. You have CEOs, CFOs and boards of directors asking for accountability in marketing. There are time-crunched, empowered consumers ready and enabled to ignore or avert boring, irrelevant messages. You can hear the marketer’s cry, “Hey, this is tough...let’s just push the easy button.”
Read More
by
Amazing things happen when technology empowers people to set knowledge free. For the set-up question check Seth Godin’s short post here.
Here’s the answer.
Read More
by
My wife is a teacher in an elementary school. She told me about this site yesterday. Enter your address and it will pop up a map that shows the registered sex offenders that live near you. You’ll see red, yellow, blue and green squares. Click on one, and it will show you a picture of the offender, the offense and the person’s address. Yes, it scares the bejeezus out of me just knowing they are there in the first place, but it’s an amazing use of technology to keep people informed. Maybe most of you knew about this. I didn’t.
Read More
by
Here’s another study that corroborates Tuesday’s post about the changing media habits of students. This study by Boston-based marketing firm Y2M, surveys the thoughts, trends, preferences, concerns and technology usage of students graduating from college.
Those who have had a chance to read Malcolm Gladwell’s excellent book, The Tipping Point, will certainly recognize a tipping point here for students and the Web. According to the report, the percentage of students who used the Web to purchase things went from about 21 percent in 2004 to almost 80 percent in 2005.
Read More
by
Several research studies over the last few years have highlighted the decline in traditional media (newspaper, TV, radio and magazine) usage among high school and college age students. A new Pew Internet report (among others) gives an insightful look into where the students have gone: The Web. As the report states, “Internet users ages 12 to 28 years old have embraced the online applications that enable communicative, creative, and social uses.”
College students, in addition to relying on the Web for instant messaging (IM), email, to buy things, keep track of their checking account, plan travel and help with their school-related work, are also becoming voracious consumers of online social networks. MySpace, a social networking site that is strongest in the 12-17 age group went from 2.8 million unique visitors in 2004 to over 24 million unique visitors in 2005 (story here). That is a growth of 752 percent.
Read More
Page 25 of 29 pages « First < 23 24 25 26 27 > Last »
