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Marketers Go Where the People Are

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Projected number of worldwide personal computers in 2008: One billion.
Projected number of worldwide personal computers in 2015: Two billion.
More on those statistics here.

Most of the present day PCs are already on the Web. It looks like those two billion users will be on the Net, too.

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The Most Popular Brand of 2007…And I’m not Talking About Apple

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The Macarena, Tickle-Me Elmo and the Spice Girls in the ’90s. SUVs, the Adkins diet, and Crocs in the ‘00s. Pop culture is always exciting, and Americans like to be hip. Each year, we buy brand-name fashionable clothes, new cars, and the hottest cell phones in an attempt to show that we’re always up on what’s in style.

Let’s face it-much of what’s “in style” is determined by what we see in the media—or by what we see in Hollywood. Recently, our favorite celebrities have become extremely environmentally friendly. They’ve gone green, so to speak, and turned being “green” into a brand of it’s own that has become the high-class trend of the year.

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Marketing Easy Credit in a Credit Crunch Environment

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image Online headlines scream “More trouble in subprime mortgage,” while on the same page, banner ads tout “$300,000 mortgage for $995/month,” or “Bad credit OK.” So is there a problem or not? 

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Beginning Your Digital Identity at Birth

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Naming a child is challenging. You must avoid names already taken by family members and friends. You must find a name that’s liked by you and your spouse or partner. You should steer clear of potentially-embarrassing rhymes, initials or nicknames.

Now a new naming consideration has emerged, according to an AP story: Is an Internet domain name available for the child?

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Brand Beckham Brings in Big Bucks

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As a connoisseur of celebrity gossip, I’m always aware of what’s going on in Hollywood.  And as an intern at Sundog this summer, I’m learning that I also need to be aware of what’s happening in the world of marketing. image So obviously I was excited about the opportunity to write a blog about something, or someone, in this case, who has been busy lately making a big splash on both fronts—David Beckham.

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