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Posts relating to Sundog news, announcments or information.
By popular demand the Carol Of The Chins are back. Drop what you are doing. Hit the link and enter a song. Let The Chins entertain you...and while you’re at it, why not send a link to family and friends so they can share in the fun. Depending on your input, The Chins are full of some surprises. Enjoy and Happy Holidays from all of us at Sundog.
Today we have launched Sundog: The Podcast. Visit the website and subscribe today!
On the show, we’ll take an entertaining look at the news, trends and best practices surrounding the worlds of internet marketing, Web 2.0 development and traditional media, and focus on how all these tie together to improve your company’s bottom line. Our first show focuses on the challenges businesses face controlling their brand in today’s Web 2.0 environment. Thanks to Greg Ness, Eric Ista and Matt Charpentier for guest-starring on episode #1!
Advertising Age and AdWeek magazines are filled with stories about the traditional side of the ad business trying to play catch up on the digital marketing revolution. What many in the business fail to recognize is it’s not just another service or channel that can be appended. It’s an entirely different business model and mindset that requires a technology backbone in the corporate DNA and a new paradigm on the brand-building creative process.
Joseph Jaffe, author of “Life After The 30-Second Spot,” has a great take on this: Who’s your digital czar?
Today we are happy to introduce five new RSS feeds for you to subscribe to. If you enjoy reading all of our writers you can pretty much skip reading any further, because that feed is already available (the nice looking orange icon at the bottom of the page). However, there are probably some of you that like one or two of our writers more and could do without the rest of us. If that’s the case, well I might have just made your day punk.
Blogging is about regularly sharing your thoughts and ideas with others. While there has been a great deal of industry talk about some big agency names that get the implications of Web 2.0 and have jumped into blogging themselves, apparently some of these big names have a way to go to walk the walk. PSFK looked at the actual blogging activity (number of posts) in the last two months:
Hill Holiday (10)
BBDO (10)
Wieden+Kennedy (London) (23)
In that same time period:
Sundog (84)