Technology
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I recently received an email from a colleague about a particular issue they encountered, and I couldn’t help but share. This engineer was working on the second version of a project that had been released about two years prior. The original author of the code apparently did not subscribe to the idea of unit tests, because there was no test suite at all. Now, two years after the initial release, my colleague is adding tests and discovering that some features simply never worked to begin with…
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As many people know, the most current Java Release Family is Java 6.6. It was made available to the general public back in December 2006. Java 7 - Codename Dolphin is in beta, but the development community is expecting it to be released sometime in 2008. With the introduction of the new, it is also time to say goodbye to the old. The Java 1.4 family will reach its End of Service Life (EOSL) this year, in October 2008. This means that that release family will no longer be supported by Sun, nor will they distribute the SDK or JRE anymore. Similarly, Sun announced in April that the EOSL for Java 5.x will be in October of 2009.
What does this mean for companies still developing against Java 1.4 or Java 5.0?
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At the recent Gartner Emerging Trends and Technologies Roadshow in Melbourne, Gartner identified the Top Ten Disruptive Technologies for 2008 to 2012. This intriguing list is a compelling argument for IT professionals to revisit their plans for future application development. Gone are the ways of heavy, expensive do it all applications. By utilizing on-demand software and mashups you can create robust applications in days instead of months. For organizations that prefer to keep their applications in house, more powerful multicore and hybrid processors powering virtual hardware will allow you to reduce downtime and better utilize resources.
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There is Internet access at work, and Internet access at home. And thanks to WiFi, it seems like the Web is now available in an ever-increasing list of locations. However, there is one place many people spend a great deal of time where Web access is severely limited: a person’s vehicle. This is a big deal because according to an Arbitron study a few years ago, the average American spends 14 percent of waking hours in a car (see pdf of Arbitron study here).
Now a company called ATX (news release) would like to change all that by bringing Web access to your car’s dashboard. They are even proposing a new top-level domain (.car) to facilitate that process. Yikes, I see one more huge distraction looming for already distracted drivers.
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The ad industry has made a big mistake in the past by thinking technology was for geeks. Technology, in fact, is a love affair.
The above quote is in a blog post last week from David Armano at Logic + Emotion. David’s right.
Eric Ista’s earlier post today (Technology and the Speed of Mouth) cites a perfect example of how the social network framework — and the technology that powers it — has intertwined itself in the lives of many consumers. As Eric pointed out, with this framework consumers can profoundly affect brand preferences, brand engagement and immediate sales. And with social networking, it can be done at a speed that makes traditional marketing look like molasses outdoors in a northern Minnesota winter.
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