Technology
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The ad industry has made a big mistake in the past by thinking technology was for geeks. Technology, in fact, is a love affair.
The above quote is in a blog post last week from David Armano at Logic + Emotion. David’s right.
Eric Ista’s earlier post today (Technology and the Speed of Mouth) cites a perfect example of how the social network framework — and the technology that powers it — has intertwined itself in the lives of many consumers. As Eric pointed out, with this framework consumers can profoundly affect brand preferences, brand engagement and immediate sales. And with social networking, it can be done at a speed that makes traditional marketing look like molasses outdoors in a northern Minnesota winter.
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Two of my all time favorite authors, Kathy Sierra and Bert Bates, coined the phrase, ”Code [your project] as if the next guy to maintain it is a homicidal maniac who knows where you live.” I truly wish more people would take that to heart. All too often I am working on a maintenance task, and I find that I spend more time trying to figure out what the hell the code is doing than I spend actually fixing the bug.
Take, for instance, the following real code snippet that a colleague of mine recently sent me…
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Tired of making trips to the bank to stuff legal documents in a safe deposit box? Now consumers can lock up their important documents online, thanks to electronic document archiving soon to be offered by banks.
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Stories were all over the place this weekend about China denying its Internet users access to YouTube because of videos posted about the crackdown in Tibet (see NY Times story). Other countries such as Pakistan and Turkey have recently done the same.
Considering the viral nature and growing pervasiveness of the Web, it will be interesting to see how these countries attempt to control future information they deem unacceptable. Many governments administer the Web portals in their borders, but even with legions of censors, it is going to be difficult to slam the door shut on information.
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SD West, one of the nation’s premier software development conventions, just concluded SD West 2008. Yours truly was fortunate enough to be able to attend, and for an entire fun filled week I got to embrace my inner geek and participate in tutorials on Agile Estimating and Planning, attend classes on Test Driven Development, and visit expo booths to play Guitar Hero (Hey - we may be developers, but we’re aren’t total nerds!). I even managed to go on a Segway Tour of San Francisco. OK, that last one was a little nerdy, but still pretty fun!
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