NBC, CBS Join ABC in Selling Shows
byUnfortunately NBC and CBS have decided to each go in their own direction rather than join ABC by distributing the shows via the iTunes Store.
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Unfortunately NBC and CBS have decided to each go in their own direction rather than join ABC by distributing the shows via the iTunes Store.
Josh Hallett, a business communication expert, has shared what he believes are the four choices companies have in relation to the blogosphere. The four choices are ignore, listen, participate and lead. Unfortunately most companies choose to ignore the blogosphere entirely. Many times the companies that do choose to listen don’t handle the situation well (see Jeff Jarvis vs. Dell). Those that have chosen to participate or lead generally have been rewarded for their efforts.
Blogs aren’t the answer for every situation or for every company, but have you thought about how a blog might fit in your company strategy?
You know the scenario. You call a company for some “customer service” and customer service is checked out. Instead, you get an automated voice response system that is about as friendly as an NFL ref. It is the classic tug between companies trying to save money and customers trying to save time.
Since it’s introduction people have done some very cool stuff with Google Maps via the use of the available API.
You know the scenario. You call a company for some “customer service” and instead, you get an automated voice response system that is about as friendly as an NFL ref. It’s the classic tug between companies trying to save money and customers trying to save time.
The hunt begins to find a flesh-and-blood person in the company who can actually help you. You know they must be there somewhere, but how do you find them hiding behind the, “if you want to find...push or say 4” options?
Along comes Paul English. He’s decided he isn’t going to take it anymore and he’s found a way to beat the system. Follow his advice and you’ll penetrate the first line of defense at many companies. With a little luck and Paul’s advice, you’ll run the customer service gauntlet unscathed and connect quickly with a customer representative that may actually enjoy helping you.
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