Knowledge Wants To Be Free

Amazing things happen when technology empowers people to set knowledge free.  For the set-up question check Seth Godin’s short post here.

Here’s the answer.

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Disappearing From Your Writing

The best writers disappear from their work.

This and other thought-provoking recommendations come from novelist Elmore Leonard in a post on his web site (via Lifehacker). Leonard maintains that disappearing from your work means you’re successfully showing – not telling – the reader what’s happening.

Although Leonard’s advice is written with the novelist in mind, a few of his main points are relevant for communications and marketing professionals.

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NBC Promotes ‘Conviction’ on iTunes

The new NBC show ‘Conviction’ which won’t debut on TV until after the Olympics have finished is already available from the iTunes store — and it’s even free. I’ve said before that I would gladly pay to be able to download some of my favorite shows prior to them airing on TV so I think this is great. NBC seems to enjoy its experiment with iTunes so far and I hope this is successful as well. Let’s see more of the same from them and the other networks, by the way when is Fox going to cave in and join the party?

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Technology forever reshaping marketing

Technology is shaking up the foundations of marketing, reshaping a “creative art into a business discipline.” This assertion comes from Association of National Advertisers President and CEO Robert Liodice in a recent ANA blog posting.  “I can’t recall a period in my career when so many aspects of our business changed – and changed so rapidly and fundamentally,” Liodice says, as technology has shaken the foundations of marketing in four profound ways.

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Google Buys Measure Map

Remember about three months ago when I compared the then new Google Analytics to the then new Measure Map? Well, Google won — last week they bought Measure Map from Adaptive Path. The general consensus on the Web is that Google will roll the blog analytics tool into its blogging platform Blogger. The question then is will those people using it on non-Blogger sites (like me!) still be able to use it or will it become a Blogger only feature. It would be a great addition to Blogger but I can think of at least ten things they should add before analytics. Hopefully they’ll leave it open for everybody to use, but if not I can always switch to Mint.

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