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Internet Retailer posted a story today that revealed huge gains for online shopping volume in November of 2005 over the same period a year ago:
Shopzilla.com...up 48% over last year
Walmart.com...up 47%
Overstock.com...up 43%
Target.com...up 39%
Bestbuy.com...up 30%
More retailers are listed in the report. These kind of numbers seem incredible even to those of us who are associated with e-commerce development. It clearly shows that the brick and mortar stores realize the huge potential in the online component of their businesses and they are putting a great deal of effort into creating and refining their Web-based storefronts.
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While plenty of nerds, geeks and techheads around the world appreciate the beauty of RSS, it’s having trouble gaining the type of mainstream acceptance necessary to change the way people access their data streams and ultimately change the way the Web works. I believe two recent annoucements will help push RSS into the minds of the masses where it needs to be if it hopes to achieve what it’s capable of.
One of the biggest problems in the past has been the confusing array of icons and terminolgy used. Tiny orange buttons with ‘RSS’ or ‘XML’ on them have led to confusion or worse people ignoring it entirely. There hasn’t been a standard way to denote a feed or for that matter to even subscribe to one. Microsoft announced they will be using the new icon created by the Firefox team which likely means the cute new icon will become the de facto standard. Let’s hope Apple plays nice and implements it in Safari sooner than later.
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A great example of “Web as Platform” — one of the foundational concepts of Web 2.0 — is Writely, an online word processor. The site doesn’t have all the features of Microsoft Word, but it will certainly work for most writing situations. Even more appealing, it’s free.
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The fractionalization of former mass media empires continues as evidenced by what is happening in the radio industry. It is no longer just the local antenna-based signal broadcasters who are in the game. Internet radio is a fast-growing way for consumers to listen to what they want and not have their choices limited by radio signal coverage patterns. According to Arbitron, the online broadcast audience in the U.S. had already reached 51 million people by January of 2004.
Satellite radio also has some big momentum and there is a war on for new listeners between XM and Sirius. That satellite radio war will probably heat up even more with radio publicity king, Howard Stern, moving his show to Sirius on January 9. It is predicted there will be 35.6 million satellite radio listeners by 2010.
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Some marketing pundits have predicted decreased effectiveness for email and email marketing. Not so, according to DoubleClick’s Sixth Annual Consumer Email Study.
The study reveals that 78 percent of consumers have made a purchase as the result of an email message and 59 percent have redeemed an email coupon in a store. A strong brand is obviously important with 74 percent of consumers saying “a brand I know and trust” was a key consideration when responding to email marketing.
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