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The stethoscope is a timeless tool in the medical profession.
But according to a Time magazine article, today’s medical students are often less competent and comfortable with stethoscopes. Instead, they increasingly opt for expensive, high-tech tests to diagnose conditions that could be detected by careful listening through a stethoscope.
A Temple University doctor may have a solution. Time reports that Dr. Michael Barrett, in an American Journal of Medicine study, “concluded that medical students improved their stethoscope skills dramatically if they listened to certain digitally recorded soundtracks that mimic the distinctive vibrations produced by various valve problems and other cardiac conditions.”
Barrett created a recording of stethoscope sounds heard when a patient has an abnormal heart. Students downloaded the recording to an iPod and listened for two hours. The results were impressive: After listening to the iPod recording, students could correctly identify 80% of the sounds (up from 30% without the recording).
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Blogs
There is a new report that has just been released. Technorati, the blog search engine, now keeps tab on over 27 million blogs. There are 60 times as many blogs as there were three years ago. At the present rate of growth, they will double every 5.5 months.
Most of these blogs are not written by professional writers or journalists. Only a few of these will gather a large audience. But, when there are 75,000 new blogs added each and every day (about one per second), they will have an effect on how and where people spend their time online. It is now estimated 25 percent of the Web content output daily is consumer-generated media (CGM) with blogs playing a major role. This is long past a fad and well into a major trend reshaping our information society.
iTunes
Apple’s online iTunes store growth has soared 241 percent in the last year. It had over 20 million unique visitors in December.
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Have you met a really happy marketing executive lately?
The ones I have met with are all running hard and fast. They are stressed. Worried. They are under fire from all sides to prove their worth and to justify the value of their marketing spends, staffs and budgets.
They also are trying to put some definition around just what they should be measuring, and defining key performance indicators (KPI’s) and metrics that they’ll be held accountable for. To that end, they have their work cut out for them.
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Although RSS is a relatively simple technology, it can be difficult to describe to newcomers. Many people feel overwhelmed when they’re told to download an RSS reader, look for XML icons and add feeds. But once they understand the benefits – and begin using RSS – they’re usually hooked.
In a recent For Immediate Release podcast, contributor Eric Schwartzman reported on his interview with Joe Hayashi of Yahoo! Podcasts. Hayashi described RSS as a way to “pay attention to more stuff.”
Pay attention to more stuff. What a great, succinct summary – and an accurate description of how most of us use it.
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In a story here Wednesday, I discussed the contrasting Super Bowl advertising of big-money Budweiser and the guerilla marketing tactics of GoDaddy. Now it turns out, Budweiser knows how to use guerilla advertising methods, also. Budweiser, the biggest advertiser in the biggest event on television, is going to use its Super Bowl presence to launch its own direct-to-the-consumer broadband network via the Web (story here). The network will feature a variety of programming and entertainment options.
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