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Recently, Jeff Atwood of Coding Horror attacked the idea of over commenting code. In his blog, he asserts that ”Junior developers rely on comments to tell the story when they should be relying on the code to tell the story.” I actually agree with this statement, but one should be wary of trying to make the code tell the whole story. Often times, code that is perfectly understandable to you may not be to somebody else.
It has always seemed to be a close race between Dish and DirecTV satellite networks, but lately it appears DirecTV is pulling ahead (see Business Week article). According to the BW article, here’s the reason:
“How did pay-TV’s most aggressive player arrive at this juncture? By failing to see the world changing around him. Ergen [Dish Network’s CEO], 55, focused on keeping costs low (he famously requires executives to share hotel rooms on business trips) and declined to bid for the pro football and Nascar programming that DirecTV offers exclusively to sports-loving satellite subscribers. He skimped on marketing even as DirecTV and the cable and phone companies hired actors and star athletes to hawk their services. He missed the high-definition revolution, concentrating instead on flashy technology, such as set-top boxes that can control TVs in two separate rooms. DirecTV, meanwhile, lured new subscribers with dozens more channels in crystal-clear high-definition.”
Dish Network’s actions seem like an object lesson in how to fail. They missed the mark on both technology and marketing.
The consumer-worshiped mobile phone has emerged as a viable marketing channel that has marketing executives salivating. It already is creating new and effective ways to reach and connect with consumers at anytime from anywhere. Here are six reasons why mobile phone marketing is fast becoming a powerful marketing tactic.
Gartner Research released a report today that predicted 90 percent of e-commerce websites will use at least one software as a service (SaaS) solution by 2013. In addition, they forecast 40 percent of e-commerce sites will use an all-SaaS solution by that same time frame.
E-commerce SaaS-based services can include things such as web stores, accounting, shipping, product reviews, product recommendations and “social sales capabilities.”
Sundog recently released a convenient application to customize the lead assignment behavior within salesforce.com’s Partner Relationship Management (PRM) application. The new app, Territory Lead Routing 1.0, is available for no charge on the AppExchange for organizations using PRM.