When it comes to mobile usage, teens ages 13 - 17, let their fingers (thumbs) do the talkin’. Take a look at the chart below and notice the sharp dividing line between age groups in this Nielsen study:
The challenge for marketers is that is a lot of distraction. With an average of about 2000 total text messages and phone calls per month, the answer to when teens are distracted is, “all the time.” It is also an opportunity for marketers and why the consumer is now in control. If many of those messages are about some brand teens like (or dislike), that is a powerful force for creating an exponential communication effect.
Earlier this month, overstock.com was awarded the inaugural “Gartner & 1to1 Customer Awards’ Users Choice Award.” The award is given to companies who show exemplary Customer relationship strategy and excellence in providing customer experience. “Overstock.com’s attention to the customer experience as a leading way to significantly grow their business” was stated as a deciding factor in his decision said, Adam Sarner, principal research analyst at Gartner.
Here’s an interesting, 10-minute lecture delivered to students at the Wharton School by Kevin Roberts, the CEO of Saatchi and Saatchi. He covers a lot of ground in a short time, but I like the way he ties data, insight, foresight, and ideas all together.
According to Universal McCann, we have gone from the Pre-Media Age to the Mass Media Age, and we are now in the Social Media Age. That is just one of the conclusions on the effects of social media in this extensive research report titled, ”When Did We Start Trusting Strangers?”
Here is another engaging interactive infographic: Global Electoral College. According to The Economist, if the world had a chance to vote in our presidential election, it would be a landslide. However, as Buzzfeed points out, “not sure if that will help him [Obama] or hurt him with US voters.”
Of course the world doesn’t get to pick our president. We do. The latest Gallup poll gives Obama a 50% to 42% edge, but you can see from this graph, it has been a seesaw battle for the last three weeks. Yahoo’s prediction market based scenarios already have Obama a projected electoral college winner (if the election were held today). Others report the electoral map is too close to call.
