Facebook Advertising: Keyword Challenged?
byHave you created your first ad on Facebook yet? Unless you have $10,000 to spend, you’ll likely be creating a more economical Profile Page ad.
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Room For Improvement: Web Standards Support in Popular Email Clients
byLast month I wrote about recent statistics regarding email marketing which contained a listing of email clients and their percentage of the market share. I’m going to stay on topic, and cover a few key points about producing HTML messages and the level of web standards support found in popular email clients.
Agile, not just another corporate buzzword…
byAgile is one of those corporate buzzwords that has been used to the point where it is almost meaningless. IBM did a great television commercial about ”Corporate Buzzword Bingo”, acknowledging the way words lose their meaning when overused. In my world, “agile” isn’t something you are, it is something you DO and also HOW you do it. Agile is a project approach that places value on the client’s role in the team, in getting product to market sooner, and team efficiency. It’s simple, it’s effective, and most of all, it’s creative and I have fun doing it. If you’re not familiar with Agile or Scrum methodologies, I’d like to introduce you to them.
Industrial Marketing Budgets Moving Rapidly Online
byAccording to a new survey released by Global Spec and reported on Marketing Charts, online spending in 2007 accounted for 37 percent of total industrial marketing expenditures, and 57 percent of those respondents expected this percentage to increase even more in 2008. In addition, the results indicate that 30 percent of industrial marketers now spend more than 50 percent of their budgets online.
Google Searchwiki – Personalizing Your Search Engine and What it Means for SEO.
byRecently, Google developed an experimental tool for use in customizing your Google Search Engine experience. This new feature allows you to optimize your own personal rankings for search results with just a click of a button.
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