Is Your Content Truly Customer-Focused?
bySo many web sites have a couple of fundamental flaws: they aren’t written from the customer’s perspective, and the content doesn’t help users complete common site tasks.
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Writing
Merriam-Webster Announces Word of the Year: w00t!
by“w00t” – the joy-filled expression popularized by online gamers – was named Merriam-Webster’s Word of the Year for 2007 based on votes from web site visitors.
Energize Your Writing with Online Tools
byIf you’re a writer who regularly consults a dictionary or thesaurus (either your trusty old hard copy or through Microsoft Word), consider a few handy online tools to spark creativity and ideas. VisuWords and the Merriam-Webster Visual Dictionary Online are worth a look.
Do Users Still Need to “Click Here”?
byThe phrase “click here” (and variations of it) has slowly faded in web content. Directing users to click became mechanical, the online equivalent of asking book readers to turn the page or directing a television viewer to press the channel button. But is it unwise to completely disregard “click” commands as you write content?
Celebrate National Punctuation Day
byAlert the grammar geeks: Today (Monday) is National Punctuation Day. We celebrate the “lowly comma, correctly used quotes and other proper uses of periods, semicolons and the ever-mysterious ellipsis.” See the official site for a pile of punctuation resources and fun.
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