Recent Posts

Here is some great news to wrap up your June: Firefox 3.5 was released today. This new version of the popular browser from the Mozilla team includes a host of slick features…

1 Comment » Continue Reading »

It’s easy to assume that social media – especially Twitter – mostly attracts young adults. My own experiences, combined with a recently-released study, challenge those beliefs.

Continue Reading »

Brand, Advertising and Marketing Primer for A New Era

.

This presentation from TWBA’s Berlin-based planning group does a nice job of providing the context for understanding the role of brands, advertising and marketing going forward. I have seen many of these concepts in other blogs, white papers, presentations, articles, and books. However, this presentation does a thorough job of weaving it all together in a framework that might be more familiar to CMOs or other marketing executives that have cut their teeth on traditional methods.

As banks battle for deposit growth, SmartyPig’s ten-fold deposit growth in six months – from $10 million in January to $100 million today – is attracting: the attention of customers seeking the very attractive current 2.75 % savings rate; the envy of other bankers seeking to raise core deposits; and the infusion of cash from investors like Red McCombs seeking a nice equity position in a high-growth company. image

Continue Reading »

I didn’t make a code change.  I just updated the CSS…  Sound familiar to anyone?  Or how about, By the way, I moved some stuff around in the JSP.  But don’t worry, I didn’t change any code.”  I am sure I am not the only one who has heard this before, usually right before an iteration meeting or a client demo.  And when you hear that, if you are like me, you go into that meeting with a sense of dread - knowing that this “non-code” change is going to awaken the demo gods, and something is going to unexpectedly fail in mid demonstration. 

We have processes in place to prevent untested source code from making it into a demo environment.  So why don’t we do the same for CSS?  Or JavaScript?  Or JSP pages, and so on?  The root cause is the lackadaisical attitude toward the view layer or client executed scripts.  We don’t consider it to be “code.”  I am trying to change that mind set.  My philosophy is If It’s In The Code Base, Then It IS Code…

Continue Reading »

Contact Us

Fill out and send the form below to learn about our refreshing approach to measureable marketing, or call 1.888.9.sundog.

     

Other Recent Posts

The transition to all digital television is finally complete, and for one company, it couldn’t have come soon enough.

Recently, I found a whitepaper from Infusionsoft, which had a few ideas and facts about how to keep your marketing emails out of customers’ SPAM folders. Here …More...

So often Flash has been kept as a standalone piece in commercial development.  When ‘pushing the limits’ professional developers often limit themselves to integrating video only at …More...

Planning Poker is an incredibly useful consensus based estimation tool that has become a household word in Agile shops around the world. Personally I love it - …More...

As an iPhone 3G owner, and one who normally lines up eagerly to drink from the Apple fountain, the iPhone 3G S announcement was a total yawner. …More...

There is a certain predictability to business reactions in tough times. One characteristic business response in most recessions – including this severe one – is an intense …More...

Scott Davis, a partner at Profit, and author of The Shift, says that for senior marketers to become visionary leaders, a P&L mindset is a requisite. The …More...

Long Days

06/04/09 | Greg Ness

It’s summertime at Sundog headquarters, and here in Fargo at almost 47° north latitude the days are long. The photos below were all taken at about 10 …More...