A Short eBook About Apple Marketing

It’s difficult to ignore Apple’s soaring growth, so what’s the story behind this technology juggernaut? For an answer to that question, Marketing Vox points us to this short, free ebook written by Steve Chazin, a formal Apple marketing exec. The ebook is titled Marketing Apple, and it lists five major keys to Apple’s ascendancy:

1) Don’t sell products
2) Never be first to market
3) Empower early adopters
4) Make your messages memorable
5) Go one step further

The book is as much about marketing Steve Chazin as marketing Apple, but it highlights some important points. (Thanks for the point, Brent.)