Bad PR Pitches Are Exposed

Most public relations practitioners are smart, ethical people who want the best for their clients and profession. But the public relations profession has been tarnished for a variety of reasons – including practitioners who rely on ineffective (and sometimes clueless) media relations techniques.

Now comes The Bad Pitch Blog, launched last month by two seasoned public relations pros. The blog is dedicated to “outing” those who are giving the profession a bad name. Essentially, it’s an attempt to highlight good public relations practices by looking at the bad and the ugly.

If a public relations person is busted for submitting three or more bad pitches, their name and company are revealed and they earn a badge of dishonor from Slick, a cigar-chomping used car salesperson in a pink leisure suit.

If your work involves media relations – or even if it doesn’t – it’s worth checking out.