CampusMint Redefines Mobile Marketing to College Students

Students at major colleges and universities across the country can now add one more application to their mobile phones, and it’s called CampusMint. The application claims to be the first mobile promotions application geared directly at linking merchants to college students. With access to electronic discounts, promotions, movie times and entertainment news, CampusMint provides an eco-friendly way for students to receive and redeem promotions for a variety of products and services from local restaurants, theaters, clothing stores, and more.

With a motto of “Think Green, Save Green,” CampusMint co-founder, David Chang says the free mobile application can help save money for cash-strapped students, while encouraging merchants to stop using paper offers and promotions.

CampusMint is currently offered in the most populated college markets including Boston, New York, Los Angeles and San Francisco. New colleges and universities are being added weekly.

Once downloaded and activated on a mobile device, the application will provide targeted promotions based on the user’s zip code. To redeem promotions, students simply show the CampusMint offer screen to the participating merchant. The promotions even work when traveling. The user simply changes the zip code, and promotions specific to that new area will be delivered.

The foundation has been set by CampusMint for an ideal relationship between providers (merchants) and consumers (college students). As businesses continue to look for ways to reach, track and more effectively target messages to a captive audience- college students stand out for their strong buying presence and love the idea of getting a good deal. With CampusMint, that is all provided and delivered right to their mobile devices without the hassle of paper.  CampusMint has been able to provide a green win-win.