CMOs In The Danger Zone

Marketing is going through some monumental changes, and the industry, as a whole, has been slow to adjust. That is probably the reason the tenure of the average Chief Marketing Officer has dropped to under two years according to a Spencer Stuart survey late last year.

An Adweek story confirms this trend is continuing—at least in the automobile industry. Over the last several months the person holding the CMO position at eight different car companies has changed.

Jaffe Juice has some great insight into why this might be the case.

Earlier this year the CMO Council arrived at some similar conclusions in a special report also highlighted at Adweek: “CMOs are failing at a high rate because they lack the skill sets, credibility and authority to fulfill their often ill-defined jobs.”