Guy Kawasaki Video: Measurement and Metrics Will Drive Marketing Programs in 2008

Author, marketer, A-list blogger, venture capitalist, and entrepreneur Guy Kawasaki is interviewed by Jeremiah Owyang at Forrester. See the video on the Forrester Marketing Blog.

Guy says measurement and metrics will be big in 2008. He also talks about entrepreneurism and how he uses social media to drive business for his company, Truemors.