How To Get A Well-Blended National Ad Campaign For $50

Wow. Talk about return on investment. I can see a guest appearance on David Letterman in the near future.

I have a good blender, but feel like I’m pushing its limits when I put in ice cubes for a visit to Margaritaville. They’ve assuaged a buyer concern and probably broken through the major-player brand barrier for $50. Also, as they say in the business, it has “legs.” There is no shortage of outlandish things to blend. With publicity like this they might move into the trophy blender category.