How to Get Past the Customer Service Firewall

The hunt is on to actually find a flesh-and-blood person in the company who can help you. You know they are there somewhere, but how do you find them buried behind all those “If you want to find...push or say 4” options?

Along comes Paul English. He isn’t going to take it anymore and he finds a way to beat the system. Follow his advice and you’ll penetrate the first line of defense at many companies. With a little luck and Paul’s advice, you’ll run the customer service gauntlet unscathed and connect quickly with a customer representative that may actually enjoy helping you.

I know customer service costs money, but in a world where there is accelerating commoditization in almost every product and service area, doesn’t outstanding customer service offer a true differentiator for companies to rise above the business-as-usual playing field? I think so.

People want their questions answered as easily and quickly as possible. If you want affirmation, just look at Google. In the seven short years (Google history) that they have been in existence, they have become a company with $108 billion market capitalization by simply helping people find the most relevant answers to their questions, and doing it better and faster than anybody else.