How To Launch A Marketing Campaign

While watching this recent TED presentation by Steve Jurvetson on amateur rocketry, I was struck by the similarity between launching a marketing campaign and launching a rocket. Both take passion, creativity, careful preparation, faith, know-how, and a spirit of adventure. Sometimes it flies; sometimes it doesn’t. When things go as planned there is exhilaration. However, after a crash, the important thing is to learn from the insight and data, so your next launch takes you to new heights.

Steve has some great photos on Flickr, too.