Forrester: Huge Room For Website Improvement

Forrester has reviewed over 1000 websites since 2002, and only 3 percent have passed their test. That means 97 percent failed! That leaves plenty of room for improvement. According to Forrester, the biggest culprits are a lack of proper scenario design, and poor or non-existing persona development. Without these two important tools, it’s easy for a website to get off on the wrong foot leading to frustrations for everybody—especially the user.

Forrester commented in one of their research reports that a well-planned and executed website redesign can have a huge payback with a positive ROI achieved over a short period of time.