Interactive Advertising Revenues Grew 33 Percent

Even though all of us at Sundog are wired into the fabric of the online world, it still never ceases to amaze us when we see how quickly interactive marketing continues to grow.

Recently, PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) released the Internet Advertising Revenue Report. It detailed the final numbers for 2004. According to the report, overall interactive advertising revenues grew nearly 33 percent over 2003…totaling more than $9.6 billion.

In the report, Greg Stuart, president and CEO of the IAB, stated, “Interactive advertising has clearly become a mainstream medium and one that can no longer be ignored as a critical piece of any marketing mix.”

PricewaterhouseCoopers confirmed that these growth figures reveal “a very healthy environment for online advertising, for both direct marketers seeking immediate performance results, as well as brand advertisers looking to create or enhance an image, product or service.”